Wednesday, June 30, 2010

Wednesday June 30th

Hours: 10-5

Guess what I worked on today? Congratulations if you said Little Dab of Paint! I continued to work on the entire layout adding the different things that the client asked for, as well as more things my supervisor asked for. While I hate to say I'm getting bored of this project, I'm getting bored of this project. But at the same time, it has helped me out a lot. I am getting really familiar with Illustrator, InDesign and Photoshop with this project, as well as learning new shortcuts or tools every day. Not to mention the fact it will really strengthen my portfolio and resume. So I'm gonna keep chugging along.

Tuesday, June 29, 2010

Tuesday June 29th

Hours: 10-5

More Little Dab of Paint today. I got to go to a meeting to present two spreads to the client today, too. It was a really good thing I went and got approval and a critique from the client before I made any further progress on the layout. Otherwise I would have made a lot more work for myself. After the meeting, I got to work on making corrections on the font, layout, photoshop files and spruced it up with some flare. Pretty much the extent of my day, though I spent a good chunk of it wrestling my laptop, which has suddenly decided to run as slow as molasses in January.

Thursday, June 24, 2010

Thursday June 24th

Hours: 10-5

I worked on A Little Dab of Paint today again. I'm now putting together two spreads to present to the client for the design and layout to be approved for continuation. I spent the majority of the day trying to wrap my brain around some of the smaller current issues with both the layout and the design, which should help me in the long term production. I then jotted down all my ideas for improvements and got some more direction from my supervisor. There will be some significant changes after today that will be made to the layout so I'll be doing some overtime this weekend. But it should be fun because one of the changes involved hand-drawn graphics. Old school style is my fave.

Wednesday June 23rd

Hours: 10-4

Since the website design was finished, I worked on A Little Dab of Paint all day. I worked pretty diligently, possibly past the necessary point for presentation to the client. But I have been messing around with the layout to see what works best. I've also been altering the illustrations in Photoshop to put a canvas-like texture on each page over each illustration to give it a more authentic feel and some more visual interest. I will comment on one particular page that has been like a mensa puzzle for me. Trying to fit the copy into the illustrated page has been quite the challenge. The way the illustration was drawn made for awkward white space to place the text, which I struggled with for a solid hour before finally realizing that Photoshop would cure this ailment. I popped it into PS and moved a few elements of the illustration so to open up plenty of negative space to place the text. Muahaha. Stingy illustrations-0, Dani-1.

Tuesday June 22nd

Hours: 10-5

The DepoConnection site was the main item of concern today. I actually didn't work on anything but the site design. It was good for me to devote an entire day of focus to that site for both myself and for TEA. I reworked it three times and was directed on what changes were necessary, etc. By the end of the day, I completed the design for a 7 page website to be sent to the client for approval. I learned a couple new layering techniques in Photoshop, but mostly I learned that I do have the capacity to sit an entire 7 hours and work diligently. Weird.

Thursday, June 17, 2010

Thursday June 17th

Hours: 10-5:30

Busy, busy, busy. I got in this morning to find it abnormally quiet. It's been a month and a week that I've been here and I know what this silence means. Deadlines. So I sat and worked on my top three projects that needed to be finished today/in the near future and waited patiently for my supervisor to tell me what's on the agenda. I had forgotten there was a meeting with a client about a logo that needed some tweaking and I was prepared to help out in any way I could. Turns out I had more work to do than I thought. I had to do the logo color corrections on my own and then present them to the client...on my own. This was one of those situations that I was thrown into, but turned out being fun. I then had to take the clients wishes and work the logo until it fit what he wanted. I spent the majority of my day working on over 30 color variations of this Decisioning Systems logo, which was really good knit-picky color experience. I learned I should probably keep it simple because now the client may want 30 more variations in one specific logo.

Other than the excitement of being thrown another live project and presenting it face to face with the client, I worked on A Little Dab of Paint more and also the Hometown America rewards program logo. Overall, it was a really busy, challenging but really rewarding week.

Wednesday, June 16, 2010

Wednesday, June 16th

Hours: 10-4

Today I designed a total of 8 more developed logos for Hometown America's reward program. This was definitely only my first round though. I was critiqued on them and sent back to the drawing board to come out with only 5 for the second round. I haven't been critiqued on those yet, but will most likely tomorrow.

I also worked on A Little Dab of Paint some more today and got some solid progress taken care of. I added in the graphics I made in Illustrator into the copy for emphasis on each of the colors mentioned. I also worked on the text layout some more. It's still got a ways to go, but progress is being made pretty fast.

It was also a fun, yet sad day. I found out Stefan, the vice-president and the person who got me this internship, is leaving the company to move to Arizona. He got a really good job offer and decided to take the opportunity. We had a going-away party for him and it was a really fun chance to get to know the people I work with. It's also a bummer because besides Bill, the president, I won't have anyone else to talk soccer with. I wish Stefan the best in his new job.

Tuesday, June 15, 2010

Tuesday, June 15th

Hours: 10-4:30

More good and unexpected news today. The website designs that I made a while back for a company called DepoConnection were viewed by the company along with some designs of my supervisor and another associate/seasoned vet. Turns out they liked one of mine and chose my design for their new site. I now have to design each page for their new site, which is really exciting. I had no idea that my designs were even being presented so it came as a shock to hear I had another live project that will be seen and used by the company and their clients. I feel sorta important!

Other than that, I got down to business with the layout and some graphics for the children's book, A Little Dab of Paint. That took up the majority of my day. I was also assigned my first logo turn-around. It should be a fun challenge to test my logo skills since it's something I haven't been very strong at in the past.

Thursday, June 10, 2010

Thursday, June 10th

Hours: 10-4:30

I got a lot of projects up and running today. I got to see my Tilted Kilt World Cup logo be put into a couple poster designs and I started on laying out the children's book called "A Little Dab of Paint." It's been really exciting receiving projects that are actually live and going to be used for real life promotional materials. So far, I have around 6 live projects, some finished, some still pending, like the Leahy novelty product (the little orange dude action figure). If all of these things end up on the other side of production, well, I'll just say I'm really excited for the mass my portfolio will have by the end of the summer. Especially since all this is only one month into the internship. It's getting tougher to keep up, but if I weren't challenging myself, I cringe at the thought of spending the summer sleeping in and getting professionally "mushy."

I just got a new 21.5" iMac with a 1tb hard drive and also CS5. I'm pretty stoked to get rolling on some new designs with the new gear!

Wednesday, June 9, 2010

Wednesday, June 9th

Hours: 10-4

Everything was pretty laid back today. David (my supervisor) had to pick someone up at the airport at 2:00 so I was assigned to finish my photo web conversions in PS and also build a graphic for the Tilted Kilt Red Line to advertise their bar for the World Cup. I learned a few more techniques in PS today just by stumbling upon them myself. I'm learning it's a really good thing to just be given an assignment and figure out how to complete it myself within each program. That way I'll actually remember my own methods and will build a repertoire.

Tuesday, June 8, 2010

Tuesday, June 8th

Hours: 10-5

The first thing I worked on right when I got in was retouching the Tilted Kilt photos in Photoshop. This ongoing project has already been good experience with organizing large photo shoots, and learning new tools in PS.

I also learned a whole new way to make a COB in PS today. It makes things a lot easier when there is little time to work with. It involves to lasso tool and a few keyboard shortcuts that I didn't know existed until today. I made a total of 8 COB's from 8 pictures for Leahy print materials.

I was also assigned the task of organizing and converting psd files for web compatibility. This is also a daunting task due to the volume of folders of pictures to be converted and sorted in specific locations. I'm quickly discovering that my minor OCD and organizational skills are actually coming in handy.

It was also interesting to find out that I will be working on a total of 7 projects after tomorrow including the DECK packaging and card template design, the Tilted Kilt photo retouch and organization, Trungale Egan istock photo organization and categorization, Leahy novelty product, Leahy web image conversion and organization, Tilted Kilt Red Line and World Cup ads, and Little Dab of Paint children's book layout design.

Friday, June 4, 2010

Thursday June 3rd

Hours: 10-5

The word of the day is Photoshop. I have two new ongoing assignments in which I have to organize and retouch a photo shoot of around 300 pictures, which I spent most of the day starting. I also have to organize the company istock photos into a folder for reuse. But today, I had to figure out how to organize hundreds of pictures into one folder after converting each one from RAW format to JPEG format. Since they were in RAW format, I took the liberty to start messing with levels and contrast and exposure, etc. in the Photoshop RAW window. The photos were really good to begin with, but I added a bit of extra flair to them before even starting to retouch them. It took a really long time just doing those few things, but I'm sure I'll figure out how to speed things up in the future after having had so much experience simply organizing them in only one day.

I also learned how to bind what is called a Deck. A Deck is basically a portfolio of any given work the company puts together specifically to present to clients. I created the cover of the deck, then was showed how to bind it all together. It was an interesting process, which I'm almost positive will be my job from now on. When it was finished, I also got to present it to Bill, who then gave me a mini lesson on the way presentations to potential clients work, which was very interesting and enlightening.

Wednesday, June 2, 2010

Wednesday June 2nd

Hours: 10-4:30

Things seemed slightly slow today, maybe a bit quiet too, but only because I think everyone else was so busy. I was given a website home page to design when I got in, which took up the majority of the day because I designed three different pages. And then I started sketching, researching companies TEA works with, and brainstorming for the templates and images for the cards that are to go into the packaging I designed for the agency's leave-behind. These designs will be the focus of my hours tomorrow and into next week, along with the final template for the packaging. I've added crop marks and now it just needs to be approved by my supervisor before being sent to get a quote from the printer. I'm really excited to work on this project more and see how it turns out.

Tuesday June 1st

Hours: 10-5

Today was a jam packed day in the morning into mid afternoon. I walked in to find there was a "Monday morning meeting" going on since no one came in on Monday since it was Memorial Day. I got the chance to learn more about the projects going on and the different companies TEA works with. It was also interesting to learn more of the lingo they use. I'm slowly creeping into the elite world of advertising.

Then, after the meeting, I was rushed into putting together all my little Leahy dudes to present to Bill, the president, in just under two hours time. Then, unexpectedly, I was prompted to create another Leahy dude that someone had sketched up during the meeting. It was a pretty sweet little orange dude with shades. So it took me two tries and all of those two hours to complete him. At 1:00, me and Stacie, the other intern, went in to the conference room to present our ideas and Leahy dude mascots to Bill before he had to leave for a meeting with Leahy. Everything seemed to go over really well and he made photocopies of each of the 7 dudes and left for the meeting.

After that rush, things slowed down a bit. I had to key stroke some copy for a Rhode Island senator campaign and then spent the rest of the day messing around with photoshop and a website called Worth 1,000, which David my supervisor says will really help me out with my photoshop skills.