The Salsa Club poster is more successful than the Rock Climbing one in that it incorporates a decent image with a watercolor filter that brings some movement and life to it. I also believe the way the typography and photo interact makes the composition more interesting. And I was very proud when this poster got chosen as one that could be considered to be taken further by the "client". Exciting day!
Friday, September 4, 2009
These two works were significantly more successful than the previous four. I simplified a ton to come up with the ideas behind these. The Rock Climbing poster has a much more presentable look, though it is almost too simple to the point of it being boring. I think I'll go in and add a new element to it to balance out some of the negative space. One thing that I do think I could have done better is to choose a more fitting font. The mood that this poster gives is a bit too formal for a rugged outdoor activity and I could have had a bit more fun with it.